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2026-09-01 11:49:12 -

Marketing Mix Modeling Explained: A Better Way to Measure ROI

Marketing Mix Modeling 2026: Beyond Last-Click Attribution For years, marketers have relied on last-click attribution to determine which channel gets credit for a conversion. But customer journeys are rarely that simple. A customer may see a social media ad, search for the brand later, read a blog, click an email, and finally make a purchase. Giving all the credit to the final click...

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