Why Viewers Are Looking for More Flexible Ways to Watch TV

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2026-09-17 15:58:49 -

Television used to require viewers to adjust their schedules around programming. A favorite show aired at a particular hour, sports had to be watched on the television connected to the right service, and missing an episode often meant waiting for a repeat. That model has changed. Viewers now expect entertainment to fit around work, family, travel, and other daily commitments. Streaming...

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